For the past few months, I have been working with Onkar, the founder of House of Onkar, a holistic wellness brand based in Austin, TX. House of Onkar chose Squarespace for their digital storefront, offering a range of services from classes to mentorships. They also use Squarespace Email Campaigns for their email marketing.

As we wrapped up October, we embarked on planning House of Onkar's first Black Friday sale, "Bliss Friday", to show gratitude for all current members and subscribers. It was an exciting challenge to strategize and execute this event from start to finish. I got busy behind the scenes, setting up discount codes and crafting email campaigns. Every detail was checked and rechecked to ensure a smooth ride.

Now, let's talk about what went down, the good stuff, and yes, the not-so-smooth parts.

The Wins:

November turned into a remarkable month for House of Onkar, with sales soaring and a conversion rate hitting an impressive 3%. This was a significant milestone in their business journey.

The Not-So-Good:

Membership Discount Dilemma: We aimed to honor existing members with special annual membership discounts. Yet, we hit a roadblock due to Squarespace's one-month delay in processing membership cancellations, preventing immediate use of discount codes.
Solution: We navigated through this by manually updating each member's profile, ensuring they could capitalize on the offer. This hands-on approach, while labor-intensive, ensured customer satisfaction and loyalty.
Email Campaign Oversight: Despite planning, we encountered a hiccup with our Squarespace email campaign subscription. On the sale day, we realized our plan wasn't equipped to handle the volume of scheduled emails.
Solution: We promptly upgraded to the Pro Plan and had to go for an annual subscription to get the immediate benefits. This unexpected expense underscored the need for thorough pre-campaign checks but was crucial to maintain the campaign’s momentum.

Looking Forward:

These experiences have provided valuable insights for future strategies. These are some of the things I will be looking forward to:

Exploring SMS marketing for diversified communication.
Creating more targeted email segments for personalized outreach.
Increasing our presence on Instagram to broaden our reach.
Conducting a thorough check of all subscriptions well in advance.
Stay on top of Squarespace's updates on e-commerce features and advances.
Focus on retention of current clients all year long.

In Conclusion:

This project has been a blend of success and learning. It's shown me the importance of adaptability in digital marketing and the value of learning from each experience.

I have been using Squarespace since around 2017 and have seen the amazing updates and advances they have been through. I appreciate how they have put a lot of effort into the ecommerce features of their platform, just as I can acknowledge that there is still some improvements to be made. That being said, I think this platform is what currently works for my client.

I've been a Squarespace user since 2017, and it's been quite a journey watching it grow and evolve. They've really stepped up their game in the e-commerce department, which I totally appreciate. I do think there's still room for improvement, but all things considered, it's the platform that best fits my client's needs right now.

Working with House of Onkar on this project was incredibly rewarding. The success we achieved together is something I’m eager to build upon in the future.